Snowflake Lane FAQ

Is Snowflake Lane happening?

Yes, but it will look different this year. For the safety of our guests and customers, there will be no parade or performers. Instead you can experience lights, music and intermittent snowfall.

How is Snowflake Lane different this year?

It will be a drive-through or sidewalk experience nightly between 5pm-9pm along Bellevue Way. The intent is to add a little holiday spirit as people move about downtown. Please wear a mask and practice social distancing.

Why did you change Snowflake Lane this year?

In accordance with CDC guidelines and social distancing requirements, the annual Snowflake Lane parade is canceled. Instead, The Bellevue Collection will feature a walk- or drive-through experience of classic Snowflake Lane décor, colorful lights, joyful music and, of course, intermittent snowfall along Bellevue Way between Bellevue Square and Lincoln Square.

Is there a Santa Arrival this year?

No, as we are not able to have a parade or performers this year, there will not be a Santa Arrival.  Instead, there is a virtual tree lighting on Friday, November 27 at 5pm that you can view on the snowflakelane.com.

When is Snowflake Lane?

The reimagined Snowflake Lane lights and music is between 5pm-9pm starting Friday, November 27 and running through Thursday, December 24.

What will be happening?

There will be a random schedule of intermittent snowfall between 5pm-9pm in addition to moving lights and holiday music.

Will there be any characters and performers?

There will be no parade with characters or performers this year for safety reasons.  

Where do I watch Snowflake Lane?

On Bellevue Way as you drive through or walk along the sidewalk between Lincoln Square and Bellevue Square.

What time is Snowflake Lane?

Between 5 pm-9 pm nightly.

Why is there not a show at 7 pm like usual?

This year’s snowflake lane is different in order to encourage social distancing and not create crowds or congregation of people. It is instead a walkthrough of lights and music to bring holiday joy to our community without crowds.